By 2031 it's estimated that the combined income of Gen Z will account for a quarter of global earnings and surpass the combined income of Millennials.

So, what do marketers need to know about connecting with members of such a large, influential, and disruptive generation?

An infographic (below) from Rave Reviews explores data points on how Gen Z relates to brands.

Some of the areas it explores include Gen Z's spending habits, favorite brands, values, and digital platform preferences.